Narayana partners with Salesforce to enhance operational efficiencies

Narayana Health announced a groundbreaking partnership with Salesforce, to transform patient experiences and enhance operational efficiencies. This collaboration marks a significant step towards integrating advanced technology solutions within healthcare frameworks, aiming to streamline processes and improve patient care across the nation.

Revolutionizing patient management
Narayana Health is adopting Salesforce Service Cloud to refine patient relationship management, alongside the implementation of the Unified Feedback Management System (UFMS). This strategic move addresses critical challenges such as the need for navigating through multiple applications, manual data sharing, and ensuring a holistic patient view. The integration of Salesforce’s solutions has led to substantial improvements, including reduced call times, better collaboration among healthcare professionals, and streamlined complaint handling processes. These enhancements contribute to a more seamless and efficient patient journey.

Targeted wellness campaigns and data-driven decision making
Moreover, Narayana Health is employing Salesforce Marketing Cloud for executing targeted wellness programs, focusing on preventive healthcare measures. This initiative is instrumental in facilitating a smoother information flow between departments, enabling data-driven decision-making. The comprehensive suite offered by Salesforce empowers Narayana Health to optimize its healthcare services, thereby significantly elevating patient experiences. Furthermore, the collaboration emphasizes the utilization of Data + AI-powered interventions to render healthcare services more accessible and efficient.

Collaboration at the core
Persistent, serving as the implementation partner, brings together profound expertise in both Salesforce platforms and the healthcare sector. This partnership underscores a shared commitment towards enhancing healthcare experiences through innovative technology solutions. Kumar K V, Group CIO of Narayana Health, highlighted the importance of technology in bridging healthcare gaps and expanding service reach. Arun Parameswaran, MD of Salesforce India, and Jayati Chatterjee, VP of Persistent Systems, reiterated their dedication to improving healthcare through this collaboration, showcasing advancements such as a decrease in call handling times and a significant reduction in complaint resolution times.

The strategic alliance between Narayana Health and Salesforce exemplifies the potential of technology in transforming healthcare delivery. By leveraging cutting-edge solutions, the partnership aims to make healthcare more patient-centric, efficient, and accessible. This initiative not only sets a new benchmark for healthcare services in India but also illustrates the power of collaboration in driving innovation and excellence in patient care. BNN Breaking