As the name suggests, the 2012-established startup aims to connect blood donors with those in need. But, SocialBlood is unlike any other blood aggregating organization. It aims to solve the blood availability crisis by making use of the huge popularity of social networking. The startup does so by aggregating the data in real time, highlighting the locations according to the need of blood and locating potential blood donor matches on a map. This way, the startup maximizes the efficiency of procurement in terms of both cost and time.