Piramal Enterprises’ consumer products division has acquired Digeplex and associated brands from Shreya Lifesciences. This acquisition strengthens Piramal’s position in the gastro-intestinal (GI) segment and is complementary to its existing brands – Polycrol and Naturolax, in the GI segment. These brands hold rich legacy amongst consumers across India.
The company already has well-established antacid brands – Polycrol and Naturolax, an isabgol husk based brand, which helps in treating constipation. With these additions, their basket of offerings in the Gastro Intestinal market will become larger. The company expects these brands to leverage the strong sales and distribution capability that they have built over the years and will help improve their profit margins. This brand has a huge potential to become a power brand in its category.